MISSION

Delivering the world’s quality information to
the people who need it

SmartNews Compass 2014

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Our Mission

News should be for everyone. But not when it’s buried under cat videos—or when your internet is spotty—or when it’s in a filter bubble. That’s why we created SmartNews.

Our mission is to discover and deliver quality stories to the world. To accomplish this:

We are a machine learning company.

News should be impartial, trending and trustworthy. Our algorithms evaluate millions of articles, social signals and human interactions to deliver the top 0.01% of stories that matter most, right now.

We love content.

News should be sustainable. We support quality journalism and respect publishers by sharing 100% of article traffic and revenue.

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