SMARTNEWS FOR ADVERTISERS

Advertise on the Leading News Discovery App

Reach lucrative demographics on a trusted news app with more than 50 million downloads worldwide.
  • Highest time spent per user among all US news apps, averaging 24 minutes per day
  • Over 1 billion articles viewed every month
*Source: Comscore data, January 2022
Download Media Kit

     *Download our media kit for more information on our 2023 advertising offers and packages.

The High-Quality Audiences You Want to Reach

Deliver your ads to users with higher educational attainment, earning potential, and news consumption than the general population.*

SmartNews delivers quality information to the people who need it—and that extends to the ads they see in their news stories and feeds. We use world-class algorithms to deliver relevant news stories curated from 3,000+ media sources.

  • 40% of SmartNews users have an annual household income of $100k+
  • SmartNews users are over 20% more likely to have attended college than the average American

*Source: Comscore data, January 2022

As Mentioned In…

The company in 2019 said it had over 20 million global monthly active users and one year later said it had doubled its U.S. user base since 2019. – Axios
SmartNews, which uses an algorithm to provide what it says is an unbiased, nonpartisan mix of information, raised $230 million last month at a valuation of $2 billion, making it one of Japan’s most valuable startups. – Bloomberg

Return on Investment With SmartNews Advertising

Achieve your marketing objectives with ads on SmartNews.

Broaden reach, boost conversion, and increase clicks with display and native ads that blend seamlessly into user news feeds. Standard ad packages are flexible and based on your budget.

  • Extend ad reach to all SmartNews users
  • Serve ads to highly relevant users within a set budget
  • Achieve your marketing objectives with a high return on investment
Increase visibility and amplify brand recognition with images and videos posted to highly visible advertising spaces, including startup screens and first views. Advertisers receive a guaranteed posting period and number of impressions for each ad.
  • Gain exclusivity on top channels
  • Make a strong impression on a specific day
  • Build awareness among specific groups of customers
WHY SMARTNEWS

Ad Examples

screenshot5
screenshot4
screenshot3
screenshot5
screenshot4
screenshot3

Ad Examples and App Screenshots

ss1
ss2
ss3
ss4
ss5
Previous
Next

DOWNLOAD

Expanding User Interests Through Balanced Content and Personalized Discovery

SmartNews believes in providing users with a variety of viewpoints from our 3,000+ media partners. We developed the News From All Sides feature to showcase articles across the political spectrum on trending topics, and users can expand their interests based on our unique algorithm. This is why users trust our SmartNews and why advertisers are able to reach the right users.
-Kevin O’Kane, Chief Advertising Business Officer, SmartNews
0 M+
Downloads and growing
0 +
Media partners
0 B+
Page views per month

24 minutes

Time spent daily

Why SmartNews?

SmartNews has the highest engagement
of any news app in the U.S.

News app users are stickier than users of other apps,
with higher active days per user on average.

SmartNews leads the industry in engagement,
with average users spending 24 minutes per day on the app*.

*Source: Comscore data, January 2022

Our users have higher educational
attainment and earning potential

Compared to the general population, the average
SmartNews user has a higher degree of education
and a higher annual household income*.

*Source: Education Attainment: US Census Bureau + Comscore Plan Metrix, June 2022

We are trusted by both users and brands

SmartNews is perceived as the least biased app on the market due to
our commitment to coverage from all perspectives.
In addition to over 3,000 trustworthy sources delivering balanced information,
our rigorous third-party verification ensures your brand safety is secured.

The SmartNews audience is geographically diverse

Smartnews users geographically mirror the U.S. population,
providing a valuable platform to reach a vast and well-rounded
audience base and gain valuable insights.

Supporting news supports local journalism

The SmartNews mission is to deliver
quality information to people who need it.
By creating a healthy news environment
local citizens can stay more accurately
informed, hold power to account,
and start fact-driven conversations

The High-Quality Audiences You Want to Reach

Deliver your ads to users with higher educational attainment, earning potential, and news consumption than the general population.*

SmartNews delivers quality information to the people who need it—and that extends to the ads they see in their news stories and feeds. We use world-class algorithms to deliver relevant news stories curated from 3,000+ media sources.

  • 40% of SmartNews users have an annual household income of $100k+
  • SmartNews users are over 20% more likely to have attended college than the average American

*Source: Comscore data, January 2022

Download MEdia Kit

    DOWNLOAD MEDIA KIT


    Download MEdia Kit

      DOWNLOAD MEDIA KIT